Chego and the Man

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If I didn’t love ’70s sitcoms so much, I would have titled this piece “Chego’s Choi Champions Chinatown.”  This past weekend, LA’s favorite son and founder of the modern food truck revolution, Roy Choi, moved his super cool temple of reconceived rice bowls known as Chego from the Westside to Chinatown.  Desperately in need of some revitalization, frowzy Chinatown is great when you’re shopping for exotic herbs, bamboo backscratchers or paper parasols. However, the restaurants there leave much to be desired (yes, I’m one of those people who believe you must drive to the San Gabriel Valley if you want good traditional Chinese food), so Chego’s relocation is pretty much a game-changer for the neighborhood.

Chego is not fancy or expensive; you order at a counter. The new Chinatown digs are considerably smaller than the previous Palms location, which was small to begin with. The long communal tables of the old space are replaced with picnic tables outside the restaurant in the courtyard of Chinatown’s Far East Plaza, which enables you to soak up local flavor while dining. The creative Asian fusion comfort cuisine is basically the same as before; i.e. awesome. My favorite dish is the Chubby Pork Belly (pictured above), an incredibly delicious rice bowl with kochujang-lacquered Kurobuta, fried egg, pickled radishes, water spinach, Chinese broccoli, cotija and peanuts. I also love The Beefy T bowl with hot chili fried rice, diced prime rib, braised shoyu garlic paste, fried egg and fried shallots. For dessert, it’s a tough decision between the Sriracha Candy Bar (chocolate crisped rice bottom, caramel, Srirach ganache, spiced candied peanuts and dark chocolate) and the Piña Krackalada (sweet coconut rice with caramelized pineapple and dark chocolate). Get both; your secret indulgence is safe in Chinatown.

Chego is located at 727 N. Broadway, Los Angeles.

Chef, genius and all-around cool guy Roy "Papi" Choi

Chef, genius and all-around cool guy Roy “Papi” Choi


The Beefy T (Hot Chili Fried Rice, Diced Prime Rib, Braised Shoyu Garlic Paste with Fried Egg and Fried Shallots

The Beefy T (Hot Chili Fried Rice, Diced Prime Rib, Braised Shoyu Garlic Paste with Fried Egg and Fried Shallots)


Bottled Sodas and Sangria

Bottled Sodas and Sangria


Pina Krackalada (Sweet Coconut Rice, Caramelized Pineapple and Puffed Rice)

Piña Krackalada (Sweet Coconut Rice, Caramelized Pineapple and Puffed Rice)


Tres Leches (Devil's Food Cake Soaked in Cayenne-Cinnamon-Infused Leches with Tapioca Milk Pudding and Spiced Peanut Brittle)

Tres Leches (Devil’s Food Cake Soaked in Cayenne-Cinnamon-Infused Leches with Tapioca Milk Pudding and Spiced Peanut Brittle)


New Chinatown location

Picnic table seating in the courtyard


Chinatown's Far East Plaza, the new home of Chego

Chinatown’s Far East Plaza, the new home of Chego



Chego on Urbanspoon

4 Comments

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4 Responses to Chego and the Man

  1. NeverEnough

    Did he not have enough customers on Overland? Heard he was re-modeling and was going to re-open. Even had a truck serving food on the street. Guess I should never believe the old, “re-modeling” excuse; although it did work out with Tender Greens in Downtown Culver City.

    • ConsumingLA

      Chego on Overland was always crowded. I’m guessing it had more to do with the lease. I hear that he’s planning to open something else on the Westside; perhaps another Chego; perhaps something new. Can’t wait to see!

  2. Angela

    I am so incredibly excited about this. I want that Chubby Pork Belly in my chubby pork belly.

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